There was even talk of a technological singularity when our pace of invention exponentially outstripped our own human ability to keep pace with it. Science fiction writers talked about future-shock in the 1970s when the pace of new inventions was considered dizzying. We live in a time of greater immediacy than ever before. These are the top 10 catchy words that help to create powerful motivations in readers. Combined with timing, engagement, and the pop-cultural capital of your content, you can maximize your chances of making that content go viral.Īs such, I’ve delved deep into the places that do it best.īuzzFeed, ViralNova, UpWorthy, and Wimp all attract more than fourmillion unique monthly visitors, and this traffic is fuelled by headline-motivated clicks and shares, primarily through social media. Together, these words help make headlines punchier and more emotive.
#ANOTHER WORD FOR CONTENT CREATION SERIES#
What we can take away, however, is that it boils down to an identifiable series of power words that create predictable effects in audiences. In the long term, this often means disappointment and negative reinforcement. Ultimately, it’s a negative motivation that creates a sense of lacking, instead of one of fulfillment. The main criticism is that creating a ‘curiosity gap’ obligates you to click through manipulation, instead of making you want to. That said, click-bait fatigue is now a thing, and people are actively campaigning against the practice. “ You won’t believe” marks that content out as extraordinary, while “ insulted” gives you a clear emotional arc to follow. The headline gives enough of a context that you know the general area the content is talking about while creating a key gap in the story. What most people don’t realize is that before they read the headline, there was no question to be answered. (Read why clickbait headline is bad for your website.)īy now, I’m sure you’ve clicked on at least one article like:Ĭlick-bait makes a promise of value to the reader – it infers that the answer is inside the body content. So-called click-baiting has turned this into an art form by aggressively removing key information, and instead focusing on hyperbole. The Death Of The Descriptive? Don’t Bet On It Today we’ll see how many of them have stood the test of time. You have more space than you used to.Īll the way back in 1963, the granddaddy of advertising David Ogilvy published a list of 20 words that made the biggest difference to his work. The average length of a viral headline is 70-71 characters. The good news is, you now have more words to play with! Google has increased the length of titles and meta descriptions on the results page.
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